What does a fractional CMO cost?
First, we will schedule two or three sessions with your leadership team and key stakeholders to get a download on your current marketing situation, along with an overview of your goals, needs, and objectives.
Then we will spend a mutually agreed upon period of time per month between group sessions, one-on-one meetings, and in-person or face-to-face conference calls, as well as time for our work on strategy, planning, orchestrating teams, resources, schedules, reporting, and priorities, all with the goal of maximizing our time and yours.
We will meet with your marketing team, various internal stakeholders, and your external marketing resources as needed to drive defined needs, inputs, goals, and objectives, and where appropriate, we will interview key clients, channel partners, and customer-facing associates to seek input and feedback along the way.
We will develop a marketing or go-to-market plan for your organization, a division, and/or a specific project, a product line or launch, a website, a series of campaigns, or a critical marketing objective.
We will identify the team, skills, schedule, and resources needed to fully execute and deploy the plan.
We will regularly report to leadership on steps, progress, deliverables, launch plans, schedules, budgets, metrics, and results.
We will pivot according to needs, challenges, obstacles, and opportunities that arise, with the goal of maximizing our collective impact relative to time and resources.
Fractional CMO
Our Engagement Models
First, we will spend a half-day with your leadership team to get a download on your current marketing situation, along with an overview of your goals, needs, and objectives.
Then we will spend a mutually agreed upon period of time per month between group sessions, and in-person or face-to-face conference calls, as well as time for our work on strategy and consultation on priorities, all with the goal of maximizing our time and yours.
We will schedule online conference calls individually with your marketing team and other key stakeholders to understand their roles, opportunities, challenges, and any thoughts or feedback.
We will provide clear direction and a marketing punch list of uncovered or identified efforts and priorities that we believe are critical to achieving the most important brand, sales, and growth objectives.
We will work with your team on an ongoing basis to help guide them through the execution of the agreed-upon priorities. We will remain available by email or via online conference calls to review creative efforts and messaging and to assist with roadblocks, strategy, and general direction.
CMO Consulting Engagement
CMO Advisory Services
Once you have completed a fractional CMO engagement or a Consulting Engagement as described above, and you feel like your team has gotten their arms around the plan and/or recommendations, we also offer ongoing advisory services on call. This engagement is intended to help your leadership and marketing team keep the plan on track with regularly scheduled team meetings, as well as to be available to help guide specific efforts or initiatives by phone or email.
Included with this engagement, we will also meet with your leadership team as needed on a quarterly cadence to check on progress, challenge the status quo, assist in evaluating challenges and opportunities, provide feedback on ongoing marketing efforts and campaigns, as well as to provide high-level assessments of metrics and analytics. And of course, to assist in problem-solving as needed.
This arrangement can also be structured to provide third-party objective feedback on the efforts and impact of your marketing team, evaluation and input regarding work produced by outside agencies, as well as ongoing board or private equity advisory services.
We like to say that the cost of fractional CMO services is significant, but so is the return on investment. Depending on your marketing team, your marketing assets, your resources, and who and what we have to work with, we regularly return multiples on the investment of our fees over the course of a relationship. And this is even more so the case when you are investing in this manner for the first time and for at least a period of one year, when you are seriously investing the resources to scale, and when we are given the latitude to uncover and execute unique and powerful ways to reach, engage, and convert your target audiences. Either way, we will never recommend that you spend your resources unless we believe it is a wise investment, and we are as cautious with your resources as we are with our own.
Lastly, with a fractional CMO engagement, you can rest assured, it will always be between 15% and 25% of the cost of a full-time CMO, depending on the size of your business, the industry, market, and their specific experience, and even less when you consider the all-in cost of a total C-level executive package.